Case studies can be a powerful reference point when selling websites

Using on-the-spot case studies is a fantastic way to win new work. As someone in the industry for 20 years, I've seen firsthand how effective this can be.

When you quickly reference relevant past projects during pitches, it reassures clients that you can tackle their specific needs. This approach builds trust and helps to highlight your problem-solving skills and industry experience.

Here are five tips for using on-the-spot case studies to win new work:

Consider a few recent projects that relate to the client's industry or needs.
Customize your case studies to address the client’s unique challenges.
Focus on measurable outcomes. Share how your work positively impacted previous clients, like increased traffic or sales.
Be honest about challenges and discuss the obstacles and how you overcame them.
Engage in dialogue and use case studies as a conversation starter. Encourage questions and be prepared to discuss details.

How do you use case studies in your pitches?

I always tailor specific examples to each client.

I highlight measurable outcomes and results.

I discuss challenges and how I overcame them.

I use them as conversation starters to engage clients.

I haven’t used case studies in my pitches yet.

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