Aug 1 • General discussion
What Landlords Really Want (and What We Got Wrong Early On)
When we started managing Serviced Accommodation units, we made a classic mistake.
We thought landlords only cared about numbers.
So we led with:
💸 “We can double your rent”
📈 “SA makes more than ASTs”
📊 “Look at this juicy ROI…”
And yeah — that sounded great.
But truthfully?
It didn’t land with the right people.
What we learned over time (the hard way):
Most of the best landlords weren’t chasing yield.
They were chasing peace of mind.
🗣 “I’ve had damage before.”
😬 “My last tenant ghosted me.”
😓 “I just want someone I can trust.”
That clicked for me after a brutal 2021 handover…
We walked into a flat after a long tenancy had ended. It looked fine from the outside. Inside?
⚠️ Dirty kitchen
⚠️ Broken tiles
⚠️ Stains in the carpet that hadn’t been cleaned in months
The landlord said:
“I don’t care about an extra £200. I just never want to feel this way again.”
That moment changed how we operate.
We rebuilt our pitch — and our systems — around what actually matters:
✅ Weekly property checks (with visual reports)
✅ Higher cleaning & reset standards
✅ Guest screening that actually filters risk
✅ Clear digital logs landlords can view anytime
✅ Communication that’s consistent — not reactive
So yes — we still talk numbers.
But we lead with trust now.
Because income is great…
🧠 But control and clarity? That’s what keeps people in the game long-term.
🎯 Tip for other operators here:
Stop trying to be “the highest offer.”
Start becoming “the safest hands.”
That’s where the longevity (and referrals) are.
👇 Drop your biggest landlord lesson so far — let’s build better together
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What Landlords Really Want (and What We Got Wrong Early On)
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