Momentum.
Momentum is one of those things that once you understand it change the way you view life. It is incredibly underrated. And it’s incredibly powerful.
Nobody puts it on a business card. Nobody writes it into an SOP. But it's the real difference between the businesses that grow and the ones that stall out early. The person that achieves their goals consistently and the one that doesn't.
Momentum works a lot like riding a bike. Keep pedaling and the wobbles don't matter. Stop, and even a small pothole can knock you over.
Here's how I think about building it, in four ideas.