[Hiring] [Remote Work – UK] [FinTech SaaS] Product Marketing Associate

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ROLE OVERVIEW

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Role: Support go-to-market execution and messaging for ApprovalMax’s Money Out automation platform, with a focus on QuickBooks Online (QBO) integration and driving North American revenue growth.

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APPLY

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https://approvalmax.teamtailor.com/jobs/7161593-product-marketing-associate

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COMPENSATION & WORK DETAILS

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Salary: Competitive (Performance-based reviews)

Pay Type: Salary

Work Type: Full-Time

Location: London, UK (Fully Remote Eligible)

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KEY RESPONSIBILITIES

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Go-to-Market Support (NA Focus): Support execution of QBO-related product marketing initiatives aligned to regional GTM strategies, develop messaging tailored to North American customer pain points and use cases, contribute to product launch rollouts with customer-focused assets.

Demand Generation & Funnel Support: Partner with Marketing to refine campaign messaging and audience targeting, develop use-case-led narratives for top- and mid-funnel campaigns, provide product proof points and positioning support, maintain and optimize presence on review platforms such as G2 and Capterra.

Free Trial & Conversion Optimization: Collaborate with Digital and PLG teams to improve onboarding content and in-app messaging, analyze trial performance data and propose messaging improvements to increase conversion.

Sales & Revenue Enablement: Create and maintain pitch decks battlecards and product collateral, support trial-to-paid transitions with clear differentiation messaging, monitor competitor positioning and contribute to competitive intelligence updates, maintain product marketing tools and AI-supported enablement resources.

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QUALIFICATIONS

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Qualifications: Experience in B2B SaaS (FinTech preferred), strong commercial awareness linking product features to customer outcomes, hands-on experience in messaging content or GTM execution, excellent written and verbal communication skills, ability to simplify complex financial or technical concepts, familiarity with North American market and/or QuickBooks ecosystem preferred, experience contributing to commercial-impact content or enablement assets.

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TOOLS & CLIENT

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Tools: G2, Capterra, Sales Enablement Platforms, Marketing Automation Tools, AI-Supported Enablement Tools

Client Type: B2B FinTech – Financial Controls & Accounts Payable Automation

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ROLE TAGS

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Category: [Marketing]

Sub-Category: [Product Marketing] [FinTech] [GTM Enablement]

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