[Hiring] [Remote Work] [Marketing] Sr. B2B Product Marketing Manager

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ROLE OVERVIEW

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Role: Drive industry-focused targeting, account-based strategy, and product positioning activation to generate high-quality pipeline and net new logos in a complex B2B buying environment.

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APPLY

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https://certus.recruitee.com/o/sr-b2b-product-marketing-manager

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COMPENSATION & WORK DETAILS

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Salary: $135,000 – $145,000 USD + up to 5% annual performance bonus

Pay Type: Salary

Work Type: Full-Time

Location: Remote (United States)

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KEY TASKS

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Key Tasks: Partner with Product to operationalize industry intelligence and buyer personas, align with Sales and BDRs to validate market insights, define and refine ICP-based targeting strategies, orchestrate 1:many 1:few and 1:1 ABM programs, activate campaigns across SEM email social tradeshows partnerships and publications, translate industry insights into value propositions and targeted messaging, collaborate with content and web teams to align inbound and outbound revenue motions, track and optimize prospect-to-lead conversion and MQL-to-SAL performance, analyze pipeline quality by industry and account tier, deliver actionable insights tied to revenue outcomes

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QUALIFICATIONS

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Qualifications: 7+ years of B2B marketing experience including ABM and multi-channel execution, strong experience collaborating with Product and Sales in complex buying cycles, deep understanding of account-based and inbound marketing motions, proven ability to influence cross-functional teams without direct authority, strong analytical skills connecting messaging and targeting to revenue outcomes, excellent stakeholder communication and project management skills

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TOOLS & CLIENT

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Tools: CRM Platforms, Marketing Automation Systems, SEM Platforms, Email Marketing Tools, Analytics & Reporting Dashboards

Client Type: B2B Education & Workforce Technology

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ROLE TAGS

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Category: [Marketing]

Sub-Category: [Product Marketing] [B2B Marketing] [Account-Based Marketing]

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