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ROLE OVERVIEW
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Role: Lead competitive intelligence, product positioning, and high-impact launch strategy for new add-on and accounting features, driving enterprise adoption and monetization for a fast-growing production fintech platform.
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APPLY
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COMPENSATION & WORK DETAILS
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Zone A (SF, LA, SEA, NYC, BOS, SD, DC): $155,200 – $211,500 USD
Zone B (All Other US Locations): $130,000 – $177,100 USD
Zone C (Canada): CA$130,000 – CA$177,100
Pay Type: Salary
Work Type: Full-Time
Location: Remote (USA & Canada)
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KEY TASKS
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Key Tasks: Conduct win/loss analysis and track industry trends, build and maintain competitive intelligence programs, assess and refine product market fit, lead go-to-market strategy and execution for add-on and accounting features, develop differentiated product positioning versus legacy production accounting tools, collaborate with Sales and Customer Success to drive feature awareness and enterprise adoption, support monetization strategy and enterprise deal growth, align messaging across campaigns and revenue teams
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QUALIFICATIONS
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Qualifications: 6+ years product marketing experience in high-growth tech companies, experience marketing to Enterprise audiences, track record helping startups win progressively larger deals, experience launching and monetizing add-on products, strong competitive intelligence program development, experience in B2B fintech or workflow automation preferred, strong storytelling and data-driven decision-making skills, proactive cross-functional collaboration ability
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TOOLS & CLIENT
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Tools: CRM Platforms, Sales Enablement Tools, Competitive Intelligence Systems, Analytics & Reporting Dashboards
Client Type: B2B Fintech – Entertainment Production Payroll & Accounting
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Product Marketing] [Enterprise Marketing] [Fintech Marketing]
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