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ROLE OVERVIEW
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Role: Lead product positioning, competitive strategy, and sales enablement efforts to drive demand, support product launches, and strengthen market differentiation for a leading video learning platform.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: $100,000 – $130,000 USD + Bonus
Pay Type: Salary
Work Type: Full-Time
Location: Remote (Any Location)
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KEY TASKS
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Key Tasks: Develop compelling product positioning and messaging aligned to target audiences, conduct competitive analysis to strengthen differentiation, drive sales enablement through insights and training materials, create product sheets presentations and enablement resources, partner with events team to support conference presence and proposals, plan and execute cross-functional product and feature launches, monitor industry trends to inform long-term positioning strategy, track performance of product marketing initiatives and optimize based on data
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QUALIFICATIONS
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Qualifications: 3–6 years of product marketing experience (EdTech preferred), strong experience in sales enablement and competitive intelligence, proven success supporting product launches, exceptional communication and storytelling skills, strong analytical and problem-solving ability, experience collaborating cross-functionally with product technical and customer-facing teams, willingness to travel occasionally for conferences and events
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TOOLS & CLIENT
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Tools: CRM Platforms, Sales Enablement Tools, Competitive Intelligence Tools, Presentation Software, Marketing Analytics Platforms
Client Type: EdTech – Video Learning Platform
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Product Marketing] [EdTech Marketing] [Sales Enablement]
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