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ROLE OVERVIEW
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Role: Own product positioning, messaging, and revenue-aligned content strategy to drive new partner acquisition and customer expansion in a growing edtech platform.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: Not disclosed
Pay Type: Salary
Work Type: Full-Time
Location: [USA Only]
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KEY TASKS
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Key Tasks: Own and evolve product positioning and messaging, translate platform capabilities into institutional value propositions, support ICP and persona refinement, create marketing collateral (website pages one-pagers FAQs case studies newsletters), build sales and customer success enablement assets (battlecards pitch decks objection handling resources), manage content roadmap aligned to pipeline and retention goals, support LinkedIn nurture and partner communications, track and optimize content performance, collaborate cross-functionally with Sales Product and Customer Success to accelerate deal velocity
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QUALIFICATIONS
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Qualifications: 4–6 years B2B marketing or content marketing experience (edtech or higher education preferred), strong portfolio of case studies decks and marketing collateral, experience collaborating cross-functionally, exceptional storytelling and writing skills, proficiency in marketing tools (HubSpot Salesforce Canva Adobe video tools), data-driven mindset with content performance tracking experience, ability to build processes from scratch in a fast-paced environment
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TOOLS & CLIENT
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Tools: HubSpot, Salesforce, Canva, Adobe, Video Platforms
Client Type: Higher education technology (EdTech) platform
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Product Marketing] [Content Marketing] [B2B Marketing]
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