[Hiring] [Remote Work] [Marketing] Marketing Director

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ROLE OVERVIEW

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Role: Lead and orchestrate Finite State’s full cybersecurity GTM engine — owning pipeline strategy, demand generation, ABM, product-led pipeline growth, digital conversion, and sales enablement to drive measurable revenue impact.

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APPLY

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https://job-boards.greenhouse.io/finitestate/jobs/5805720004

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COMPENSATION & WORK DETAILS

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Salary:

Tier 1 (SF, NYC, Seattle): $225,000 – $240,000

Tier 2 (All Other Locations): $169,000 – $206,000

Pay Type: Base + Equity + Benefits

Work Type: Full-Time

Location: [Remote – United States]

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KEY TASKS

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Key Tasks:

Own cybersecurity messaging and positioning for technical and executive buyers, drive integrated GTM calendar across campaigns events webinars outbound and product launches, lead demand generation and tiered ABM programs, design named-account plays across content events and outbound, equip Sales with battlecards competitive positioning and security-focused enablement assets, optimize website conversion and demo flows, partner cross-functionally to launch product-led pipeline programs (PLPG), manage analyst relations PR and thought leadership, establish marketing operating rhythms dashboards and attribution systems, build repeatable GTM playbooks and scalable marketing systems, lead and develop content field marketing and BDR teams

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QUALIFICATIONS

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Qualifications:

7–10+ years B2B SaaS marketing experience with cybersecurity or highly technical products preferred, proven pipeline ownership across demand gen and ABM, experience driving measurable GTM impact, strong marketing operations and attribution discipline, fluency in AI-powered marketing workflows, experience enabling technical sales cycles, strong messaging and stakeholder leadership skills, familiarity with software supply chain security SBOM vulnerability management or regulated industries preferred, experience in analyst relations or security PR a plus

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TOOLS & CLIENT

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Tools: CRM Platforms, Marketing Automation Systems, ABM Platforms, Attribution & Analytics Tools, AI Marketing Tools

Client Type: B2B Cybersecurity / Enterprise Product Security & Engineering Teams

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ROLE TAGS

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Category: [Marketing]

Sub-Category: [Cybersecurity] [Demand Generation] [ABM] [B2B SaaS]

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