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ROLE OVERVIEW
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Role: Execute and optimize paid media and lifecycle demand generation programs to drive pipeline growth and revenue progression for a SaaS product launch.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: $80,000 - $100,000
Pay Type: Salary
Salary Band:
Work Type: Contract (12 Months)
Location: [Canada Only]
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KEY TASKS
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Key Tasks: Execute paid media campaigns across LinkedIn Ads and Google Ads, Build and optimize drip and lifecycle campaigns, Support ABM program execution, Monitor funnel performance and attribution metrics, Collaborate with Sales and BDR teams on pipeline goals, Launch and manage integrated demand campaigns, Implement marketing automation workflows, Test growth infrastructure including chatbot and automation tools, Track and report campaign performance
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QUALIFICATIONS
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Qualifications: 3-5 years B2B SaaS growth or demand marketing experience, Hands-on paid media execution experience, Experience with drip and lifecycle marketing, Exposure to ABM programs, Strong analytical and reporting skills, Experience working toward pipeline and revenue goals, Experience with HubSpot and Salesforce preferred, Experience in SaaS or fintech environments, Strong organizational and collaboration skills
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TOOLS & CLIENT
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Tools: HubSpot, Salesforce, LinkedIn Ads, Google Ads, Marketing Automation Platforms
Client Type: B2B SaaS Fintech Company
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Growth Marketing] [Demand Generation] [B2B SaaS] [Paid Media]
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