24d • Job Offers
[Hiring] [Remote Work] [Marketing] Growth Marketing Manager
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ROLE OVERVIEW
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Role: Drive consumer acquisition, funnel optimization, and lifecycle growth strategies to improve CAC, payback, and member conversion across paid and owned channels.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: Not disclosed
Pay Type: Base
Work Type: Full-Time
Location: [US Only]
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KEY TASKS
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Key Tasks: Own paid acquisition performance across Meta Google TikTok and emerging channels, optimize CAC and payback metrics, lead channel-level creative testing and scaling, manage end-to-end funnel optimization from lead to reactivation, build experimentation roadmap across channels and landing pages, develop lifecycle nurture and churn reactivation strategies, analyze attribution and cohort data for incremental growth opportunities, collaborate with agencies product and creative teams
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QUALIFICATIONS
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Qualifications: 4+ years growth or performance marketing experience, proven track record improving CAC and conversion rates, hands-on experience with Meta Google and TikTok ads, experience managing agencies or external partners, strong analytical and data-driven decision-making skills, ability to operate autonomously in fast-paced environments, healthcare or regulated industry experience preferred, lifecycle or CRM marketing experience preferred
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TOOLS & CLIENT
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Tools: Meta Ads, Google Ads, TikTok Ads, CRM Platforms, Attribution Tools
Client Type: Direct-to-Consumer Healthcare Members
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Growth Marketing] [Performance Marketing] [Healthcare]
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[Hiring] [Remote Work] [Marketing] Growth Marketing Manager
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