23d • Job Offers
[Hiring] [Remote Work] [Marketing] Director of Growth Analytics
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ROLE OVERVIEW
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Role: Lead the end-to-end growth measurement function for a high-growth DTC brand, driving budget allocation, attribution strategy, incrementality testing, and full-funnel analytics tied to CAC, LTV, and contribution margin performance.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: Not disclosed
Pay Type: Not disclosed
Work Type: Full-Time
Location: [US Only]
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KEY TASKS
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Key Tasks: Own tracking and attribution integrity across ad platforms GA4 and ecommerce systems, implement monitoring and UTM governance standards, lead MMM MTA and incrementality testing roadmap, translate model outputs into budget allocation decisions, build centralized source of truth across acquisition retention ecommerce and finance, standardize metric definitions, align with Finance on contribution margin calculations, create full-funnel performance visibility, develop forecasting and scenario models, deliver automated dashboards and performance narratives, drive actionable insight loops tied to growth execution
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QUALIFICATIONS
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Qualifications: 7-10+ years in growth or marketing analytics within DTC or ecommerce, experience owning end-to-end growth measurement systems, strong paid media analytics expertise, hands-on MMM and incrementality testing experience, deep knowledge of GA4 UTMs attribution systems and ecommerce data structures, experience building BI dashboards and centralized data models, strong fluency in CAC LTV contribution margin and forecasting, ability to influence senior leadership with data-driven insights
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TOOLS & CLIENT
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Tools: GA4, MMM Frameworks, BI Dashboards, Attribution Systems
Client Type: Direct-to-Consumer Ecommerce Brand
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Growth Marketing] [Analytics] [Ecommerce]
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[Hiring] [Remote Work] [Marketing] Director of Growth Analytics
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