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ROLE OVERVIEW
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Role: Own and scale top-line revenue by leading demand generation, digital growth, paid media, and e-commerce strategy across all channels for a premium DTC brand.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: $275,000 – $325,000
Pay Type: Salary + Equity
Salary Band:
Work Type: Full-Time
Location: [US Only]
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KEY TASKS
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Key Tasks: Own end-to-end revenue growth, Lead demand generation strategy across channels, Manage CAC LTV ROAS and funnel health metrics, Oversee top-of-funnel paid media strategy, Drive conversion rate optimization and personalization, Lead digital product roadmap tied to revenue impact, Manage experimentation and A/B testing infrastructure, Oversee media planning and budget allocation, Partner cross-functionally with brand retail and operations teams, Report forecasting and performance metrics to leadership
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QUALIFICATIONS
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Qualifications: Senior marketing leadership experience scaling premium DTC or consumer brands, Proven revenue and growth ownership, Expertise in paid media and TOF strategy, Strong experience in CRO and digital product experimentation, Experience leading multi-channel marketing organizations, Strong analytical and commercial acumen, Operator mindset with hands-on execution ability, Experience partnering with founders and executive teams
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TOOLS & CLIENT
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Tools: Paid Media Platforms, A/B Testing Platforms, Analytics Tools, Personalization Platforms
Client Type: Premium Direct-to-Consumer Brand
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Executive Leadership] [Growth Marketing] [E-Commerce] [Demand Generation]
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