Salary: Not specified
Location: US – Remote
Company Name: Function Health
Role: Lead and scale multi-channel B2B2C growth and member activation strategies for employer clients to drive enrollment, utilization, and retention.
Qualifications: 6–10+ years B2B2C growth or lifecycle marketing, activation strategy ownership, cross-functional leadership, strong analytics and experimentation, healthcare or benefits experience preferred
Key Tasks: Own activation strategy, build scalable playbooks, partner with Sales and Client Success, orchestrate multi-channel campaigns, run experiments, optimize funnels and cohorts