──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Lead customer insight, advocacy, and education strategy to translate real customer love into high-impact marketing that drives growth across the entire lifecycle. ──────────────────────── APPLY ──────────────────────── https://jobs.ashbyhq.com/Close/139cbcb4-be69-4a23-84f7-4f79e57c6419 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: $125,000 – $190,000 USD annually Pay Type: Salary Work Type: Full-Time Location: [USA Only] ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Build and centralize customer insight systems across interviews sales calls support tickets reviews and NPS data, identify and cultivate long-term customer advocates, integrate customer proof points into website lifecycle and paid campaigns, pressure-test messaging and launches with real customers, map and close customer education gaps, produce case studies testimonials messaging frameworks and insight reports, partner cross-functionally with Product Sales Growth and Content teams to influence GTM strategy ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 5+ years B2B SaaS marketing experience, deep experience conducting customer interviews and extracting actionable insights, experience shaping positioning and messaging, experience building customer advocacy programs, strong storytelling and positioning instincts, ability to design systems from scratch, hands-on execution mindset, strong cross-functional collaboration skills ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: CRM systems, Customer Feedback Platforms, G2, NPS tools Client Type: B2B SaaS CRM platform ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Customer Marketing] [Customer Advocacy] [B2B SaaS] ──────────────────────── BROWSE SIMILAR ROLES