──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Lead integrated digital and ABM campaigns that drive enterprise pipeline growth, accelerate lead-to-MQL conversion, and amplify major launches and events. ──────────────────────── APPLY ──────────────────────── https://job-boards.greenhouse.io/eonio/jobs/4788239101 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: Not disclosed Pay Type: Base Work Type: Full-Time Location: [US – Remote] ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Design and execute multi-channel ABM campaigns aligned to target accounts, own audience segmentation and database architecture for personalized outreach, build and optimize nurture streams to accelerate funnel progression, launch integrated digital campaigns around events and major content releases, execute third-party sponsorship and influencer initiatives, report and optimize campaign performance against pipeline goals, collaborate cross-functionally with Sales RevOps Events Content and Analytics, forecast campaign budgets and model spend scenarios with Demand Gen leadership ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 4+ years B2B SaaS experience leading digital campaigns and ABM programs, proven ability to impact pipeline and account engagement, strong knowledge of funnel metrics and attribution modeling, proficiency with marketing automation platforms (Marketo/HubSpot), CRM systems (Salesforce), and ABM tools (6sense/Demandbase), experience supporting large-scale events and content-led campaigns, strong analytical and reporting capabilities, startup-ready mindset with comfort operating in high-growth environments ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: Marketo or HubSpot, Salesforce, 6sense or Demandbase, Marketing Automation & Attribution Platforms Client Type: Enterprise B2B SaaS Buyers (Cloud Infrastructure / Backup)