Deals fail from fuzziness. Worse thing to do is overpromise and underdeliver, Become familiar with your metrics Example: “1 reel by Fri 5pm, brand tag @____.” Draft one deliverable + deadline below.

Small audience in one town beats big random views. Geo-value wins deals. Engagement Rates earns you more leverage to negotiate The closer you are to fans, the easier it is for them to engage with your athletic career

You get one headline. Three words. Example: “Calm Under Pressure.” Short wins. Comment your 3 words + why they fit.

The college sport commission says deals are being approved faster and most are cleared. In its latest data release, the College Sports Commission reported that 12,175 third‑party NIL deals have been approved since June, worth $87.5 million, while fewer than 400 deals were rejected . The average value of an approved deal is $7,186, and 53 % of deals submitted through the NIL Go portal were resolved within 24 hours; 74 % were cleared within seven days . Rejected deals often lacked a “valid business purpose” or attempted to “warehouse” athletes’ NIL rights . https://www.whas11.com/article/syndication/associatedpress/more-than-87-million-in-nil-deals-have-been-approved-in-college-sports-since-june/616-cb31a19d-1170-4f8a-bc75-886c986dd6f4

Pick your top three values that guide how you play, post, and partner. Examples: Integrity, Hustle, Community. Now explain each in one sentence. Example: - Integrity – Do the right thing, even when no one watches. - Hustle – Work ethic beats spotlight. - Community – My success means nothing if others don’t rise too. First Principle: Values keep your brand from being just performance—they make it purpose. Analogy: Your values are like a compass. No matter where the game takes you, they point you back to who you are.