Brand Values List — Your North Star
Pick your top three values that guide how you play, post, and partner.
Examples: Integrity, Hustle, Community.
Now explain each in one sentence.
Example:
  • Integrity – Do the right thing, even when no one watches.
  • Hustle – Work ethic beats spotlight.
  • Community – My success means nothing if others don’t rise too.
First Principle: Values keep your brand from being just performance—they make it purpose.
Analogy: Your values are like a compass. No matter where the game takes you, they point you back to who you are.
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Rexford Demazeliere
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Brand Values List — Your North Star
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