Pick your top three values that guide how you play, post, and partner.
Now explain each in one sentence. Example:
- Integrity – Do the right thing, even when no one watches.
- Hustle – Work ethic beats spotlight.
- Community – My success means nothing if others don’t rise too.
First Principle: Values keep your brand from being just performance—they make it purpose.
Analogy: Your values are like a compass. No matter where the game takes you, they point you back to who you are.