The offer · UpHex Ads Lab

The offer

Hey! Just became a paying UpHex customer (no more trial 🎉) and I'm trying to wrap my head around the setup + monthly fee model before I go all in.

A few things still unclear to me:

1. **Who pays for the ad budget?** Is it built into the monthly fee, or does the client fund it separately?

2. **How do you size the budget?** Is there a formula you use, or is it negotiated case by case?

Also a bigger picture question: if I'm targeting a sub-sub-niche (which makes sense to me), why would a client choose a "rented ads" model over hiring someone (also targeting this sub-sub-niche) who builds fully custom creatives specifically for them? What's our edge there?

Are we basically lead sellers in this model, or is it more nuanced?

Thanks in advance — happy to return the favor once I figure this out! 😄

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