☝️My mentor Sunny can walk into a local workshop… …and walk out with $30,000 or more for an hour or two of work. He’s done it so many times it’s boring to him now. It’s definitely not boring to me. (You might even be a bit intrigued) Because when I was broke and trying to figure out this business, Sunny showed me where the real money is... And how to get it. And it wasn’t what I expected. It wasn’t just ads. It wasn’t sell to “rich people”. It wasn’t even better quality leads. It was a room. A presentation. And a proven framework that makes sales look effortless. And here my question to YOU: ☝️What if you could sell that? Not Sunny’s workshop. Yours. That’s exactly what I’m breaking down this Wednesday. How agencies are STILL using local workshops to create $997–$30K days... AND why it’s stupid easy. (BTW, AI can’t replace this model) So… I’ll show you the whole model. If you’re curious, grab a spot. https://us02web.zoom.us/meeting/register/K-2TrQwtT4Ot4eQV8LZlUA Your move. Sam P.S. This model is so good… I’m thinking of spinning up a “mini-agency” to do it myself.

During a gold rush, the only people making money are selling the shovels. Everyone else is just… dirty. Agency friends… I’ve been in this game 10+ years. And I have never seen this much noise. Daily AI releases. New capabilities. Gurus posting advice on stuff they heard five minutes ago… acting like they know what it means for your business. Meanwhile agency owners are so distracted they’re sending me messages to try and make sense of it all. “Hey, are you guys (UpHex) gonna XYZ?” “In MVP do you show us how to use XYZ AI thingy?” Here’s what I don’t see? Anyone actually making money with any of this shit other than the tools themselves. So here’s the thing about the gold rush metaphor… The real shovel right now isn’t AI. It’s the offer nobody’s talking about because it doesn’t make a viral facebook post. It’s not flashy. It’s not new. But it works in about 80%+ of local businesses. The agencies I know running it? They’re making money. Their clients are making money. I have a client who’s been doing it for years in a single niche and his take-home is in the 6-figures per month. He’s not running ads for leads. He’s not chasing MRR the way you are. He walks into any local market… And leaves with money. Every time. I’m not going to spill the beans in a post. Because if I do… you’ll think you understand it. You won’t. But this Wednesday I’m hosting a live workshop where I’ll show you exactly what it is, how it works, and how to plug it into your agency right now. Drop “Shovel” in the comments and  send you the link to register tomorrow. Your move. Sam

Most agency owners write like teachers. Your websites… Your email… Your posts… Your WORDS! Teachers EXPLAIN why things work. 🤦‍♂️ Tour guides SHOW things. One of these converts…. The other gets scrolled past. ☝️This week in Agency MVP we did a “Certified Ready Review.” (after people go through the program, they got a pro to check out their client acquisition funnel… Last little bit of confidence before they launch)  Deyon had a funnel with a solid angle. Direction was right. Offer made sense. But something wasn’t landing. It still felt vague. So I asked him to walk me through his client. Who are they? What are they tired of? He rattled off a list. Different frustrations. Different pain points. All accurate. Then… buried in the middle of it — he said this: “They’re tired of $500 Discount Shoppers wanting $5,000 cabinet transformations.” When he finished, I asked everyone: “Tell me one thing you remembered from what Deyon just said.” …More than half the room said the same sentence. That one. That’s not a coincidence. That sentence wasn’t an explanation of the problem. It was a picture of it. A story. Any contractor who’s ever had a cheap ass-client could SEE that person from a mile away. Price shoppers. Expecting premium results for bargain prices. ☝️That’s tangibility. ☝️That’s the difference between teaching and showing. I told Deyon straight up… “Bro… That sentence isn’t buried in your funnel. That’s your headline” Here’s the thing about most agency copy I see… It doesn’t fail because the ideas are bad… It fails because it disappears. No image. No visual. No story. No sentence that makes someone say “…that’s exactly it.” Just words explaining why the thing works. That’s a lesson. Not a sales tool. So before you write your next post, your next VSL, your next pitch… Ask yourself one question: “What can I point at?” A sentence your prospect would say out loud. A result they can actually picture. A frustration they felt before lunch today.

Little sunday fun... Been sitting on this one for a bit and felt like it was a good one to put out today. https://open.substack.com/pub/samcarlson5/p/how-to-get-lucky-in-business?r=2eqhsx&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true