Make: - Compelling Subject Line: Grab attention and hint at the value of your proposal. - Personalisation: Address the recipient by name and reference their brand specifically. - Clear Introduction: Briefly introduce yourself and establish credibility. - Value Proposition: Clearly articulate how the collaboration benefits the brand. - Engagement Stats: Include impressive metrics (e.g., engagement rates, conversion rates) to build trust. - Tailored Content Suggestions: Offer specific ideas that align with the brand’s goals and audience. - UGC Opportunities: Identify areas where user-generated content can enhance their brand. - Call to Action: Conclude with a clear next step, inviting them to discuss further. - Professional Tone: Maintain a friendly yet professional tone throughout the email. Break: - Generic Content: Avoid vague or overly broad statements that lack personalisation. - Lack of Research: Failing to demonstrate knowledge about the brand can signal disinterest. - Overly Salesy Language: Focus on collaboration rather than just promoting yourself. - Too Lengthy: Keep the email concise; lengthy emails may lose the reader's interest. - Missing Engagement Metrics: Neglecting to include relevant performance stats can weaken your pitch. - Unclear Benefits: If the brand can’t see the value in collaborating, they may not respond. - Poor Formatting: Disorganised content can make it difficult to read and follow. - No Clear Next Steps: Leaving the conversation open-ended without a call to action can lead to inaction. Focusing on these areas can significantly increase the effectiveness of your pitch!

Stay tuned to learn to ins and outs of pitching to the brands you actually want to partner with… Discover the difference in your pitch and responses when you do gifted collaborations or paid gigs because trust me it’s all about your first connection!