Aug '25 • Pitch like a pro 💌
Here’s what will make or break your pitch!
Make:
- Compelling Subject Line: Grab attention and hint at the value of your proposal.
- Personalisation: Address the recipient by name and reference their brand specifically.
- Clear Introduction: Briefly introduce yourself and establish credibility.
- Value Proposition: Clearly articulate how the collaboration benefits the brand.
- Engagement Stats: Include impressive metrics (e.g., engagement rates, conversion rates) to build trust.
- Tailored Content Suggestions: Offer specific ideas that align with the brand’s goals and audience.
- UGC Opportunities: Identify areas where user-generated content can enhance their brand.
- Call to Action: Conclude with a clear next step, inviting them to discuss further.
- Professional Tone: Maintain a friendly yet professional tone throughout the email.
Break:
- Generic Content: Avoid vague or overly broad statements that lack personalisation.
- Lack of Research: Failing to demonstrate knowledge about the brand can signal disinterest.
- Overly Salesy Language: Focus on collaboration rather than just promoting yourself.
- Too Lengthy: Keep the email concise; lengthy emails may lose the reader's interest.
- Missing Engagement Metrics: Neglecting to include relevant performance stats can weaken your pitch.
- Unclear Benefits: If the brand can’t see the value in collaborating, they may not respond.
- Poor Formatting: Disorganised content can make it difficult to read and follow.
- No Clear Next Steps: Leaving the conversation open-ended without a call to action can lead to inaction.
Focusing on these areas can significantly increase the effectiveness of your pitch!
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Here’s what will make or break your pitch!
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