Spirit Airlines is facing bankruptcy, which aligns with Simon’s theory that the middle and lower classes don’t constitute the top 20% of consumers. I think discount companies like Spirit Airlines are likely to continue struggling and eventually go under. In contrast, big brands such as Amazon and Costco are expected to thrive by catering to the top 20% of consumers. Spirit Airlines’ bankruptcy serves as an example of this theory, highlighting the fact that companies targeting the middle and lower classes are not what helps the Fed’s monetary policy... When I think about investing in stocks, the only thing that comes to mind is health services catering to the aging baby boomers and millennials, as they are considered one of the largest generations. What are your thoughts. It appears that market experts are considering shorting puts as a promising opportunity for stock play… like spirit airlines…