21d • 🗣️ General discussion
Helsingin Sanomat: An art nouveau beauty
I've been infatuated with this newspaper logo for a long time, it's so good to see a brand that not trying to 'tidy up' a typeface with character, but instead fully embraces it.
"The logo dates back to 1904, when the paper began publishing daily again after a period of unrest. The designer is unknown, but it’s very much a product of its time, reflecting the Jugendstil (or Finnish Art Nouveau) architecture that Helsinki is also known for.
The logo was originally digitized back in 1989. When we started scaling up the letterforms for the new campaign, we realized how sloppy the original work actually was. So last spring, type designer Eino Korkala redrew the logo from scratch – now we can use it even at building-size scale. (He also created a version that works perfectly on mobile screens.)
So yeah, this is only the third time the logo has been updated in 130 years!"
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Helsingin Sanomat: An art nouveau beauty
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