11d • Internal Ops (Team Only)
Southern Steer is Expanding in New Jersey with a New Franchisee!
We are excited to welcome Mike and Jennifer Rodin into the Southern Steer family. Southern Steers footprint continues to grow and is now expanding again into the north New Jersey market.
With high demand and strong financial potential plus the brand emphasis on Community Involvement through programs like Project 52, our food donation program, our newest franchise partner knew Southern Steer was a great opportunity to make a community impact.
Southern Steer now has over 30+ territories awarded and 13 open with more opening this quarter. Southern Steer continues to be a favorite franchise for both owner-operators and executive owners who see the value in the innovative technology and operational efficiencies provided by the robust franchisor team.
Mike has 30 years of experience in business management, sales, marketing and business development. He spent 7 years living in the UK and managing a subsidiary company, during which time this sub became the European HQ and the International distribution hub. From 2007 onwards, his career has been focused on International sales management within the eyewear industry.
Jenn has 25 years of experience in the eyewear industry, working in product development, marketing, licensing, and sales management. Jenn currently works with a large assortment of Brands, such as GUESS, Tom Ford, Christian Louboutin, Abercrombie and Fitch, Harley-Davidson, Timberland, and many others.
Southern Steer capped off a record-breaking year in 2025 and franchisee interest has not slowed down. Southern Steer has expanded their infrastructure significantly, adding equipment suppliers and vendors along with rolling out membership offerings. Southern Steer is dominating 2026 strong!
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Southern Steer is Expanding in New Jersey with a New Franchisee!
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