Hello Fam,
I recently did an entry-level paid webinar. I will share below the stats of the marketing and sales of the webinar. Please chime in and let me know what I need to do better to increase conversion rates, especially because so many people visited the Funnel and Stripe payment portal, but only 1.9% converted. Please don't be nice to me. Be brutally honest and share any expertise or experience that can help me do better. I am already marketing the next one for the end of July, so I will appreciate genuine and constructive feedback. Herewith the data below: The funnel is closed, but you can check out my landing page and website so you have a 360-degree view. ( https://gustavachu.com/events) Event Overview
Webinar Title: Paycheck to Prosperity Date & Time: May 31st, 12:00–1:30 PM EST
Ticket Price: $49
Platform: Zoom Webinar
Promotion Window: April 21st – May 31st (6 weeks)
Objective: Education experience around leveraging your paycheck in creative ways to build wealth for professionals
Target: 200 attendees
Funnel Performance Metrics
Stats
Metric
Event Page Views
1,412
Stripe Payment Page Views= 307
Total Paid Signups= 6
Conversion: Event → Stripe Page =21.7%
Conversion: Stripe Page → Sale= 1.9%
Total Revenue= $294
Average Viewer duration on the funnel= 9 seconds
Conversion Breakdown & Funnel Insights
Stage 1: Event Page(Funnel) → Stripe Page
- Conversion Rate: 21.7%
- Traffic source: newsletters, social media, and organic efforts
- 9 seconds spent on funnels (average viewer duration):
Stage 2: Stripe Payment Page → Paid
- Conversion: 1.9% Significantly below industry average (typical is 5–15%)
Outbound Performance Channel Metric
LinkedIn DMs
134 sent → 68 opened (50.7%) → 15 replies
Newsletter
19 total → Avg 12.9% open rate
Event Page Clicks from Newsletter
24.7 per email avg