CONTENT STRATEGY FOR CEO's · The Video Dept.

CONTENT STRATEGY FOR CEO's

In this episode of The Dept. I sat down with Jessica Hurley to break down how to turn a podcast into more than a show you post every week.

If you’re a creator, coach, consultant, or business owner putting time into content without a clear path to revenue, this conversation will help you rethink what your podcast is actually doing for your business.

Jessica shares how to connect your show to your offers, ask better questions, tell stories that build trust, and create episode trailers that give people a reason to keep watching.

We also discuss seasonal recording, using AI to repurpose your content, and building the right team so you can focus on the conversation.

This is an essential episode for anyone ready to stop winging their podcast and start using it to build relationships, demand, and business opportunities.

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CONTENT STRATEGY FOR CEO's