How you start is how you finish.
You must have call control.
If they dominate the energy of the call of the beginning...You will have a hard time closing at the end.
Don't make them feel trapped or interrogated.
But rather make it feel conversational.
Key words..."Each other"
You just to give you some context. Really what this is...Is just a conversation where we ask each other some questions, then if everything sounds good we can go over some options at the end. Is that ok?
Make it feel like a conversation... A 2-way conversation and create that frame/context from the start.
if you make them feel like they are being sold at the. start. They will never open to you and you will get a lot of resistance.
From there....
So, I know you filled out that form to book a call. I guess what kinda caught your interest?
Or,
Just so I have some context here...What initially made you interested in our program in the first place?...I'm curious.
Key things to remember.
The 3 C's.
- It's Conversational
- You need Call Control (You will be trained on this for when the call goes off track). But, for now, make sure you have a nice rhythm . You go- They go. You ask, They answer.
- Have Confidence- This comes from Knowing that you can help them. Showing up as a caring authority. Have confidence that your program IS the vehicle that can change someone's life. Don't chase them. Let them come to you. When in doubt- Lean out.
Be the Caring Authority.
No endless small talk about the weather.....and then preceding to ask "Hey is it ok if we dive in?"
Someone who is an authority doesn't do that.
Be warm and conversational. But get right into it.
Do this and you are off to a great start.
These shifts may seem small. But practice this until it becomes second nature. This will ensure you are more comfortable when the call starts. And if you are more comfortable they will be too.
Final note. When you were a child you were told, "Don't talk to strangers." As an adult your ability to talk and connect with a stranger is the golden key to unlock every door that may have been previously shut to you.
Get in the habit of talking to strangers everywhere you go. You will be amazed at what this will open up for you.
Practice the above out loud and we will see you in the next one.