Apr '25 • Tips
Why Seasonal Content Sells 🍁
People don’t travel the same way all year. Their reasons for booking shift depending on the weather, school calendars, and even their mood. If your content looks and sounds the same in Summer as it does in Winter, you're missing a big opportunity.
Here’s how to stay ahead of the curve:
1. Start with what people are doing
In late summer, families are wrapping up vacations. In autumn, routines settle in and people start looking for quick getaways or cozy activities. Create content that connects with what’s actually happening in their lives, not just what you offer.
2. Match the mood
Every season has its own energy. Lean into it. Autumn, for example, brings a slower pace and a craving for scenic moments. Highlight peaceful hikes, golden light, or smaller group experiences. Speak directly to the mood your ideal customer is in, not just the features of your activity.
3. Update what they see
Your visuals should feel fresh, current, and in tune with the season. This helps potential customers picture themselves there, right now. Think warm tones, layers, landscapes that reflect the time of year. The right photo can do more than a paragraph of text.
Seasonal marketing isn’t about decoration, it’s about relevance. And relevance sells.
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Why Seasonal Content Sells 🍁
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