Coach Will here…… After years of building global businesses—navigating the good, the bad, and the ugly—I've learned one fundamental truth: the quality of your decisions determines the trajectory of your business. Not your execution. Not your hustle. Not your tools. Your decisions. And right now, we're at an inflection point. AI is fundamentally changing how strategic decisions get made. However, most approach it backwards—chasing tools instead of improving decisions, and building "AI strategies" instead of strategic advantages. That's why I'm excited to announce the next evolution of this newsletter today. StartSmart Insider is becoming the AltLevel™ Strategist. This isn't just a rebrand. It's a strategic pivot that will accelerate our growth while helping you expand your knowledge, skills, and business. Let me explain why this matters to you. Over the past months, I've sent you insights on startups, entrepreneurship, and business building. You've been generous with your feedback, your questions, and your engagement. Thank you! But I've noticed something in your responses: You don't need more information. You need better frameworks for making strategic decisions. You're drowning in AI news, startup tips, and tactical advice. What you're missing are the strategic frameworks that help you cut through the noise and make decisions that compound over time. You don't need another article about "10 AI tools for productivity." You need to know which strategic decision, if improved by AI, would 10x your business in the next 12 months. You don't need more content. You need alternative intelligence—contrarian perspectives backed by decades of global business experience that challenge conventional wisdom and help you think strategically. That's what AltLevel™ Strategist delivers. Our rebranded newsletter is available every Tuesday at 8:00 a.m. MST. We have exciting times ahead, and thanks for your feedback and support!

We’re looking for a Co-Founder (Technology) to join EdMagine. The role is about leading our tech build as we scale from MVP (Glide + Google Cloud) into a robust, adaptive platform. We need someone comfortable with SaaS architecture, AI/ML integration, and working in Australian time zones. Equity is on the table for the right partner. If you’re passionate about education and tech for impact, let’s talk. evolveconsultantwa@gmail.com www.linkedin.com/in/edmagine

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Most people think launching a startup means you need a team of developers, a pile of cash, and about 18 months of your life. That's complete BS. Here's what actually happened when I was developing the "StartSmart™OS" that I will be sharing over the next few weeks. I watched regular folks—people with zero coding experience—go from idea to paying customers in literally days, not years. Here's The Kicker... While everyone else is still trying to "find the right developer" or "raise seed funding," you could already be making money. Here's what I figured out: GPT-4.5 is essentially like having a world-class technical co-founder who works 24/7, never asks for equity, and costs you practically nothing. Combine that with no-code platforms like Bubble or Glide, and BOOM - you've got yourself a money-making machine. The Formula Is Dead Simple: 1. Feed your idea to GPT-4.5 2. Let it validate and refine your concept 3. Build your MVP using no-code tools (takes days, not months) 4. Launch and start collecting payments No hiring headaches. No coding nightmares. No endless delays. Just you, moving fast while everyone else is still "planning." So Here's What I Want You To Do Right Now... Drop your ideas in the comments below. Doesn't matter how rough or "unfinished" it is. Because honestly? The biggest mistake you can make is waiting for the "perfect moment" while opportunities slip by. Something BIG is happening!