Coach Will here…… After years of building global businesses—navigating the good, the bad, and the ugly—I've learned one fundamental truth: the quality of your decisions determines the trajectory of your business. Not your execution. Not your hustle. Not your tools. Your decisions. And right now, we're at an inflection point. AI is fundamentally changing how strategic decisions get made. However, most approach it backwards—chasing tools instead of improving decisions, and building "AI strategies" instead of strategic advantages. That's why I'm excited to announce the next evolution of this newsletter today. StartSmart Insider is becoming the AltLevel™ Strategist. This isn't just a rebrand. It's a strategic pivot that will accelerate our growth while helping you expand your knowledge, skills, and business. Let me explain why this matters to you. Over the past months, I've sent you insights on startups, entrepreneurship, and business building. You've been generous with your feedback, your questions, and your engagement. Thank you! But I've noticed something in your responses: You don't need more information. You need better frameworks for making strategic decisions. You're drowning in AI news, startup tips, and tactical advice. What you're missing are the strategic frameworks that help you cut through the noise and make decisions that compound over time. You don't need another article about "10 AI tools for productivity." You need to know which strategic decision, if improved by AI, would 10x your business in the next 12 months. You don't need more content. You need alternative intelligence—contrarian perspectives backed by decades of global business experience that challenge conventional wisdom and help you think strategically. That's what AltLevel™ Strategist delivers. Our rebranded newsletter is available every Tuesday at 8:00 a.m. MST. We have exciting times ahead, and thanks for your feedback and support!

Hey everyone! 👋 Our community is growing with some seriously awesome people, and I'm loving it. New here? Jump in and introduce yourself! Tell us: - Who you are - Your business - How can we help you become a Rockstar? I'm constantly creating new content and tools, and you get first access to everything before anyone else. Do you have friends who'd love this community? Invite them! The more great people we have, the stronger we all get. Remember - Think Big • Play Smart • Win More! 🚀

Most people think launching a startup means you need a team of developers, a pile of cash, and about 18 months of your life. That's complete BS. Here's what actually happened when I was developing the "StartSmart™OS" that I will be sharing over the next few weeks. I watched regular folks—people with zero coding experience—go from idea to paying customers in literally days, not years. Here's The Kicker... While everyone else is still trying to "find the right developer" or "raise seed funding," you could already be making money. Here's what I figured out: GPT-4.5 is essentially like having a world-class technical co-founder who works 24/7, never asks for equity, and costs you practically nothing. Combine that with no-code platforms like Bubble or Glide, and BOOM - you've got yourself a money-making machine. The Formula Is Dead Simple: 1. Feed your idea to GPT-4.5 2. Let it validate and refine your concept 3. Build your MVP using no-code tools (takes days, not months) 4. Launch and start collecting payments No hiring headaches. No coding nightmares. No endless delays. Just you, moving fast while everyone else is still "planning." So Here's What I Want You To Do Right Now... Drop your ideas in the comments below. Doesn't matter how rough or "unfinished" it is. Because honestly? The biggest mistake you can make is waiting for the "perfect moment" while opportunities slip by. Something BIG is happening!

Hey there! I've got something exciting cooking up behind the scenes, and I wanted you to know first. We're about to roll out something that's going to be a total game-changer, and here's the best part - I want YOU to help make it even better. Here's the deal: I'm putting together an exclusive "insider group" of just 4-5 people who'll get to test-drive this whole program before anyone else sees it. And yes, you read that right - it won't cost you a dime. Think of it as joining an elite squad of pioneers who'll help shape and perfect this program from the ground up. You'll get the full experience, plus direct access to me as we fine-tune everything together. If you love being ahead of the curve and having your voice heard, then this is your moment. Drop a quick "I'm in" in the comments below, and we can start this party. But fair warning - those spots are going to disappear faster than free pizza at a football game. So if you're interested, don't sit on this one. Thanks! Will

Let’s call this out: You’re not stuck because you’re lazy. You're stuck because you’re carrying way too much in your brain. Half-built courses, ads you never launched. Three content calendars. A podcast idea that haunts your dreams. Let’s simplify. ➡️ What’s one thing you’re carrying that needs to be deleted, delegated, or just dropped entirely? Sometimes progress isn’t about doing more—it’s about doing less with intention. Drop it in the comments: What are you letting go of this week so you can move faster with less friction?