Jan 17 • 💬General Discussion
Options Strategy
When you present any type of pricing to your customers, you need to give them options.
Here’s what’s called the three-tier strategy:
The Three-Tier Strategy
Always present three options:
• Good: Basic installation meeting minimum standards
• Better: Standard professional installation with quality materials
• Best: Premium installation with top-tier materials and extra services
Most clients choose the middle option, but presenting three levels makes your standard pricing seem reasonable and gives upgrade opportunities.
Like when buying an iPhone, you have options. Not just one iPhone. Same with your quotes.
Remember an estimate is just that, an estimate based on preliminary facts.
After you have the info and do a thorough a job site visit, you can then prepare a proper “quote” or provide a proper “proposal”
Get what your worth!
Let’s Go!!!
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Options Strategy
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