Hey everyone! Let’s talk about the make or break moment of your videos - the introduction.
Most people kill their retention rates by starting with, "Hi, my name is..." followed by a two-minute life story.
Digital audiences are ruthless, you have a five second window to justify your presence on their screen. Instead of lead-in fluff, start with a hook that targets why they should care.
Give them a reason to stay before you give them your credentials.
The biography belongs in the middle, not at the gates.
Hope this helps!
Have a great day 😉
Ivan