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I'm constantly hearing and seeing people complaining about not getting the sales.
It's not that they don't have valuable content.
It's not that what they're offering is poor quality, or that their price points aren't within reason.
General Rule of Thumb...
When in doubt... Make it as easy as possible for your ideal customer to say "Yes".
How many people have half a dozen options for their membership... dozens of modules at various price points... unclear messaging...?
When the customer is faced with more than three options, (more often than not) they simply choose not to invest.
The Key: Make it as simple to say "Yes!" as possible.
...or in other words... "Reduce it to the ridiculous."
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