It’s okay not to have stars, rockets, or diamonds next to your name (the fire is optional, but for me it’s part of staying connected to my people).
It’s okay if your goals for this year are smaller than other people’s, as long as they make sense for you, your lifestyle, your nervous system, and your authenticity.
It’s okay not to delegate or hire a team to take things off your plate.
It’s okay not to pay for every trendy tool, or to become a mega-expert in AI, copy, content creation, photography, graphic design, or Facebook ads, or to want the most advanced funnel. A basic level of knowledge is enough.
You’re not obligated to scale fast, and you don’t need to feel bad for wanting fewer clients and doing live sessions instead of recording everything and never being present.
You don’t need to automate your way to millions of people. In fact, you don’t need millions of people to have a prosperous business.
It’s okay if you’re not invited to thousands of podcasts or virtual summits.
It’s okay if there isn’t tons of interaction in your community, as long as what is there is real and intimate.
It’s okay if you don’t send hundreds of DMs every day, as long as you genuinely connect with the people who resonate with you.
And it’s also okay to want the opposite. If you’re willing to do what it takes to build a big business, a community with thousands of people, to be a strong marketer, and to create a lot of human and physical infrastructure, go for it. I truly wish you all the success.
But some of us prefer the intimacy of serving fewer people, taking responsibility for every part of the process, and keeping things simple, even if that doesn’t lead to millions per month.
What matters is choosing consciously what your heart wants, the workload you want to carry, and how many people you want to help.
Don’t judge yourself for not being in a rush to become a giant. Honor your style, your process, trust yourself, and trust how you can change each client’s life.
So... How many soul clients you want in your Skool Community?