π₯
2h β’ π
Talks & Events
Did You KNOW??
For years I thought the goal of a podcast was listeners.
More downloads.
More subscribers.
More reach.
And don't get me wrong...
I love seeing the numbers grow.
But eventually I realized something important:
Listeners aren't the goal.
Conversations are.
Because listeners can love your show and never take another step.
They can listen every week and never join your community.
Never subscribe.
Never become a client.
Never even tell you they're there.
What changed everything for me was connecting my podcast to the rest of my ecosystem.
Over the last 30 days I've welcomed:
π 470 new Substack subscribers
π 100 new community members
π 15 new paying clients
Not because I suddenly got more downloads. (I've had over 1.1 million of them)
Because I got better at creating a path for listeners who wanted more.
That's the part nobody talks about.
The podcast isn't the destination.
It's the beginning of the relationship.
The real question isn't:
"How do I get more listeners?"
The real question is:
"What do I want my podcast to do for my business?"
π Attract clients?
π Build community?
π Sell products?
π Create partnerships?
Because each of those requires a different strategy.
That's exactly why I'm hosting the Podcast Profit Path Finder Challenge.
A free 3-day workshop where we'll figure out what role your podcast should actually play in the business you're building.
π
June 23-25
β° 10:00 AM Mountain Time
Register here:
After you register, leave a comment and tell me:
What job do you want your podcast to do for your business? ποΈ
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Did You KNOW??
skool.com/thedirectory
More traffic, more visibility. A public, SEO-searchable advertising skool directory to showcase your services, shops, or community.
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