Conversion Without Convincing - Katya McEwen is presenting in The Content Revenue Lab on 1st June

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Katya McEwen is joining us inside The Content Revenue Lab on Monday, 1st June, and I'm genuinely excited about this one.

The session is built around her Mini-Project Magic™ framework - the idea being that a single well-designed 90-minute experience can do more for conversion than a dozen webinars built around information delivery.

Katya's argument is that we're in a trust recession right now. People don't convert because they heard something useful. They convert because they experienced something real.

The session covers how to design your own mini-project, what the interactive tool that supports it could look like, and why experience-based delivery outperforms information-based delivery for coaches, consultants, and community owners.

It's free to attend as a member of The Content Revenue Lab. If you're not in yet, come join us here:

https://tinyurl.com/TheContentRevenueLab

Date: Monday 1st June 2026 Time: 9:00 AM PT | 12:00 PM ET | 5:00 PM BST

Are you finding that live workshops convert better for you than recorded content - or has that shifted for your audience recently?

Des - The Content Revenue Lab

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