Most AI commercials fail for one simple reason.
Creators overcomplicate classroom.
They add too many scenes.
Too many ideas.
Too much happening.
But the truth is some of the most effective ads follow a very simple formula.
Hook → Product → Payoff
Just three shots.
1️⃣ The Pattern Interrupt
Something visually intriguing that makes people stop scrolling.
2️⃣ The Product Moment
Show the product naturally inside the world of the scene.
3️⃣ The Cinematic Payoff
The shot that makes it feel like a real commercial.
Simple.
Focused.
Memorable.
Your challenge today - Wednesday
Create a 15–30 second AI commercial using the 3-Shot Formula.
• Hook
• Product
• Payoff
Later today or tomorrow I’ll post a video example showing how this formula works in action.
If you want the full breakdown of the structure and workflow, I plan to add the details inside the classroom.
Let’s see what you create!
Drop your commercial in the skool when it’s ready.
Let’s move as a Collective. 🎬