Why Are You Working So Hard… for So Little Profit?
More jobs won’t fix your bank account. Pricing for profit will.
Most contractors drop prices to win work, and that’s exactly why margins disappear.
What’s Actually Hurting You
- A 10% discount = 33% more work just to break even
- Discounts attract bad clients who drain time and profit
- Busy ≠ profitable (it usually means stuck)
- Anything under 20% net margin is a danger zone
High-value clients pay for value.Low-value clients fight on price.
💰Profit Fixes
- Set profit before revenue
- If you’re booked out, raise prices
- Stop discounting → offer Good / Better / Best
- Know your real labor + overhead costs
- Use data, not panic, to price jobs
Quick Wins
✅ Raise prices 5–10%
✅ Kill discounts — add options instead
✅ Track close rate + margins
Price for profit — or stay busy forever.
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Why Are You Working So Hard… for So Little Profit?
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