I’ve always loved Apple’s iconic line: “Think Different.”
It’s an idea that resonates with me, particularly when I look at the mentoring industry.
Too many coaching/mentoring companies draw people in through a prominent founder or recognisable face.
Once you’ve joined, however, you’re delegated to a day-rate trainer who may have achieved little more… and often less, than you have yourself.
You might receive the occasional token hello from the founder.
If you’re lucky, you’ll be invited to a corporate dinner in a stuffy hotel… an event designed more for appearances and social-media photographs than for creating genuine connections.
That has never been my idea of mentoring.
I love bringing mentees together properly:
A lunch at the House of Lords,
A breakfast at the Jockey Club in Newmarket,
…or my annual family barbecue for mentees and VIP members of our Skool community.
The garden Party/barbecue has no business agenda. It’s simply about enjoying one another’s company.
Families meet, friendships are formed, relationships deepen, and the children have fun.
I’ve created this kind of culture within the companies I’ve owned for decades because I believe business should be built on lifelong relationships.
It should involve caring as much about the person as you do about their business.
Of course there’s a commercial element… we’re all in business.
But when the relationship goes deeper than the transaction, it becomes real.
It becomes worthwhile.
That’s what mentoring means to me.
And it’s why I continue to do what I love.