Working with me is part clarity session, part strategy lab, and part honest conversation you didn’t know you needed. I’m not here to fix you. You’re not broken. You’re just evolving, and sometimes evolution needs structure, reflection, and a little spark. Our sessions are equal parts intuitive and practical. We’ll talk through what’s working, what’s not, and what you actually want next. I’ll ask the questions that get past your autopilot answers, help you connect the dots, and then we’ll design simple systems that match who you are now. You’ll leave with direction, not homework. Confidence, not pressure. Momentum, not overwhelm. Some days it feels like therapy with a business plan. Other days, it’s laughter, clarity, and a reminder that you’re allowed to start over as many times as it takes. If that sounds like your kind of coaching, welcome. You bring the story. I’ll bring the strategy, curiosity, and coffee.

Hi, I’m Keri, part strategist, part storyteller, and full-time believer in second (and third) chances. I built The Wildfire Lab for people who have outgrown the version of success they were told to chase. My background is a mix of recruiting, coaching, psychology, and brand strategy, which basically means I’ve spent years helping people figure out who they are, what they want, and how to design work that fits their life. I'm a Chopra Institute-trained Wellness Coach, I have a degree in Psychology, and I've worked with startups to F50 Tech Companies, building their teams and recruitment strategies. I serve as a Strategic Advisor on the Board of Directors for startups, and I've worked on Presidential political campaigns. Trained in Brand Management at Cornell University, I write on Substack, Linkedin and Medium about Talent Acquisition, The Future of Work with AI, Traveling, The Cultural Compass, and memoirs. https://www.keriellentietjen.com/ I’ve worked with founders, executives, career changers, and creatives who have all hit that “something has to change” moment. Together, we build clarity, confidence, and systems that actually hold up in real life. I believe reinvention is both an art and a strategy. It’s messy, powerful, and completely possible. Around here, you’ll get equal parts honesty, humor, and practical tools. I don’t do fluff, jargon, or hustle theater. I help you find what’s next and make it sustainable. So if you’re ready to create a life or business that finally feels aligned, welcome. You’re exactly where you’re meant to be.

You made it, and that means something. This is where clarity meets momentum, where you stop circling around “what’s next” and start building it. The Wildfire Lab is a space for people in transition: 🔥 professionals redefining their careers 🔥 creators turning expertise into consulting 🔥 humans who know they’re meant for more Inside, you’ll find practical tools, reflective coaching, and a community that understands the messy middle, the reinvention curve, and the quiet fire it takes to rebuild your life and work on purpose. Here’s how to get started: 1️⃣ Introduce yourself below. Tell us what brought you here and one goal you’re working toward. 2️⃣ Explore the Classroom. Start with The Reinvention Blueprint — it’s your foundation. 3️⃣ Join the weekly call. You’ll find the link in the Calendar where strategy meets support. You don’t need to have it all figured out, just the courage to start. That’s what we build from. Welcome to your next chapter. Keri