Hi, I’m Keri, part strategist, part storyteller, and full-time believer in second (and third) chances.
I built The Wildfire Lab for people who have outgrown the version of success they were told to chase.
My background is a mix of recruiting, coaching, psychology, and brand strategy, which basically means I’ve spent years helping people figure out who they are, what they want, and how to design work that fits their life.
I'm a Chopra Institute-trained Wellness Coach, I have a degree in Psychology, and I've worked with startups to F50 Tech Companies, building their teams and recruitment strategies. I serve as a Strategic Advisor on the Board of Directors for startups, and I've worked on Presidential political campaigns.
Trained in Brand Management at Cornell University, I write on Substack, Linkedin and Medium about Talent Acquisition, The Future of Work with AI, Traveling, The Cultural Compass, and memoirs.
I’ve worked with founders, executives, career changers, and creatives who have all hit that “something has to change” moment. Together, we build clarity, confidence, and systems that actually hold up in real life.
I believe reinvention is both an art and a strategy. It’s messy, powerful, and completely possible.
Around here, you’ll get equal parts honesty, humor, and practical tools. I don’t do fluff, jargon, or hustle theater. I help you find what’s next and make it sustainable.
So if you’re ready to create a life or business that finally feels aligned, welcome. You’re exactly where you’re meant to be.