The $1 Auction Trap: Why Cheap Sales Are Costing You Moneyโ
Price for profit, not excitement. Starting auctions at $1 feels smartโit attracts buyers and boosts activity. But the math tells a different storyโฆ After fees, shipping, supplies, gas, and time, a โcheapโ sale often turns into negative cash flow. Youโre working, packing, and shippingโฆ to lose money. Low starts can be a strategy, but they are not a business model. If your prices donโt cover real costs, the volume only scales the loss. Unless you have an item that a majority of your customers are going to bid on, NEVER START items off at $1.