Everyone assumes Trump's family is crypto rich. They just lost $405 million.
If there was ever some folks you'd expect to be winning at Bitcoin, it's the Trumps. Memecoins. NFTs. A whole presidential campaign wrapped in crypto promises. But Trump Media's Bitcoin bet tells a different story. Here's what happened: - Trump Media bought 11,542 Bitcoin at an average price of ~$118,000 per coin - Bitcoin dropped 35% to ~$77,000 - The company reported a $405.9 million net loss last quarter - Today, on-chain data shows they moved 2,650 BTC ($205 million) to exchange Crypto.com They appear to be selling. Into the dip lol. What went wrong? - They dumped $1.36 billion into Bitcoin at one price point near the peak - They had no strategy for a drawdown - When the price dropped, pressure to sell got louder than any conviction to hold Connections, influence, and hype don't protect you from bad strategy. The rules of Bitcoin don't care who you are. The fix is boring. And it works. It's called DCA (Dollar Cost Averaging). Here's how it works: - Buy a fixed dollar amount on a regular schedule (weekly, biweekly, monthly) - When the price is high, your fixed amount buys less Bitcoin - When the price is low, that same amount buys more - Over time, your average cost smooths out and you stop watching the daily chart If they had spread that $1.36 billion across 12 monthly purchases, their average cost might be closer to ~$92k per coin, not $118,000. And they'd still be holding. So here's the takeaway for regular folks: Bitcoin is healthy. Has been for 15 years and counting. The network processes a new block every 10 minutes, same as it did yesterday, last year, and the day Trump Media bought in. The code kept running. The strategy is what broke. DCA works because it takes your feelings out of the buy decision. And in Bitcoin, feelings are the most expensive line item on your balance sheet. Have you ever panic sold something and watched it recover? What did that teach you? Let us know. We wanna hear from you!