Untapped Seller Lead Gold Mines
Untapped Prospecting Hacks to Snag Sellers FIRST If you're like most agents, you're chasing expireds, FSBOs, and sphere-of-influence coffee chats that fizzle out. But what if you could get to sellers before they list? The secret? Shift from reactive hunting to proactive prediction. In a market where 70% of sellers already have an agent in mind (NAR stats), the edge goes to those who spot signals early. Below I'm dropping 5 untapped techniques to build your seller pipeline like a boss. 1. Life Event Radar: Turn Personal Milestones into Private Listings Set up "event alerts" using free tools like Google Alerts or Facebook's friend lists to monitor life changes in your network—job switches (LinkedIn notifications), family expansions (baby announcements), or even divorces (public records via sites like BeenVerified). How to Hack It: - Curate a "VIP Watchlist" of 50 warm contacts. Weekly, scan for triggers. - Send hyper-personalized "pre-listing consults" via text: "Congrats on the new gig, Sarah! Noticed you're relocating—want me to quietly value your spot off-market?" Why It Works: Sellers in transition are 3x more likely to sell discreetly (per Inman). You become the whisper network, not the spammer. Pro Tip: Track in a simple CRM like Follow Up Boss—aim for 10% conversion from alerts alone. 2. Expired Revival 2.0: Video "Autopsies" That Convert Expired listings are low-hanging fruit, but everyone's calling. Flip the script with short, empathetic video DMs on Instagram or LinkedIn—*not* cold emails. Implementation Steps: - Pull dailies from MLS. For each, watch the listing photos/videos for pain points (staged awkwardly? Poor lighting?). - Record a 30-sec video: "Hey Mike, saw your home at 123 Oak didn't quite pop last time. Here's my 3-step photo glow-up that sold my last similar for 15% over ask The Edge: Videos boost response rates by 300% (HubSpot). You're not pitching; you're diagnosing. Follow up with a custom CMA PDF. sellers love feeling "seen."