Before strategies. Before funnels. Before income goals. Everything starts with one decision: Who do I actually want to help? Most people don’t start here. They start with an idea, a skill, or a course and hope the right people show up. That hope usually turns into frustration. Why This Matters More Than You Think When you don’t choose your customer, the market chooses for you. And what often shows up are: - people who don’t value the work - people who aren’t ready - people who drain more than they grow This is why people say: “I’m busy, but not fulfilled.”Or:“I’m making money, but I’m tired.” That’s not a work problem.That’s a misalignment problem. What a “Dream Customer” Really Is This has nothing to do with money. Your dream customer is: - someone whose struggle you recognise instantly - someone you can explain things to without frustration - someone you genuinely want to see win - Simply put: Your dream customer is the person you wouldn’t mind helping even on hard days. My Dream Customer Was One Person When I started, my dream customer wasn’t a market segment. It was my wife. She was in an exhausting job. She had talent.She had gifts. But she was stuck in a loop of unfulfilled potential. She wanted more.Not just money. Meaning. Growth. Dignity in her work. It took convincing. It took patience. But I was clear about one thing: If I could help her, I could help others like her. That clarity changed everything. From One Person to Thousands Once I knew who I wanted to help, the next question became obvious: Where are people like her already gathering? And the answer was simple. They were: - in Facebook groups - on TikTok - in churches - in associations - in community spaces where conversations were already happening They weren’t waiting to be sold to. They were already searching for answers. How the Work Actually Started I didn’t start by selling. I started by: - listening - contributing - giving value for free -

You are currently in The Clarity Room, the free tier of The Prosperity Lab. The purpose here is simple: give you enough clarity to make an informed decision about if, when, and how you should build a business. Your success here is not measured by revenue. It is measured by the quality of your decisions. ### This is a clarity environment Inside this tier: - You learn what realistic business paths exist for you. - You assess your skills, time, and energy honestly. - You observe how others are building. - You decide what makes sense for you. Execution, speed, accountability, live coaching, and implementation support sit in the Builders Room (paid). The Clarity Room exists so that if you ever choose to upgrade, it is a logical decision—not an emotional impulse. ### Your job: decide, not execute While you're here, focus on: - Understanding the game (business models, money flows, required work). - Understanding yourself (leverage, constraints, appetite for risk and effort). - Choosing a path that fits your reality. Do NOT worry about: - Perfect branding. - Advanced funnels. - Ads, complex tech, or scaling problems. Those are execution questions. You are working on a decision question. ### The correct order Move through the community in this sequence: 1. START HERE Read this post and the Welcome post so you know exactly what this room is and is not. 2. BUSINESS PATHS LIBRARY Read every path. Even if one stands out early, finish the full library so you can compare. 3. CLARITY EXERCISES Complete: - Leverage Inventory - Time & Energy Reality Check - Pick Your Path Decision Sheet 4. CASE STUDIES & PROOF Read how others are building, what changed for them, and what actions they took. 5. PLAYBOOKS (READ-ONLY PREVIEWS) Skim the previews to see how execution is structured inside the Builders Room. 6. WINS Share any clarity milestones: "I finally picked a path," "I realised this isn't the right season," etc. When you've done this, you will know whether to stay free, pause, or upgrade.

You've explored the business paths. You've completed the clarity exercises. You know what you want to build. **Now what?** *** ### The Difference Between Free and Paid **Free Tier (Clarity Room):** - Helps you understand what business to build - Gives you frameworks, case studies, and self-assessments - No coaching, no implementation support, no accountability **Paid Tier (Builders Room):** - Helps you execute faster using systems and playbooks - Weekly live coaching: Wednesdays 12pm AEST (2 hours) - Full access to execution frameworks: - Advantage Sales & Marketing System - MSB (Mind, Soul & Body) tasks - Wake Up As You 10.0 (identity work) - Systems of Scale (delegation and automation) - A.I Advantage (prompt library for sales, marketing, offers, hiring) - Sales & Conversion Playbooks - Implementation support and accountability - Direct access to Tayo & Noah - Builder-only channels for peer feedback and progress tracking *** ### Two Ways to Build #### Option 1: Monthly Builders Room ($50/month) **What you get:** - Weekly 2-hour live coaching sessions (Wednesdays 12pm AEST) - Full access to all playbooks, templates, and systems - Implementation support and feedback - Peer accountability community - Direct access to Tayo & Noah in weekly calls **Value breakdown:** - Weekly coaching alone: $200/month value (4 sessions × $50/hour) - Full playbook library: $150/month value - Peer community & accountability: $75/month value - Implementation feedback: $100/month value **Total value: $525/month** **You pay: $50/month** *That's 10X value for your investment.* **Who this is for:** - You already know what business model makes sense - You're done consuming content and ready to execute - You value speed over figuring it out alone - You want accountability to stay consistent - You're willing to do the work (not just watch others do it) *** #### Option 2: Accelerator Program ($3,500 for 3 months) **What you get:** Everything in the Monthly Builders Room, PLUS:

Most people fail to start a business because they don't know where to start. They consume endless content, chase shiny strategies, and exhaust themselves trying to figure out what business they should even build. This is where that ends. The Prosperity Lab exists to give you clarity before execution—so you don't waste years guessing, pivoting, or building the wrong thing. ### Who This Is For This free community is for: - Ambitious professionals who want to start a business but don't know which path makes sense - Immigrants and career changers looking to build freedom outside traditional employment - Aspiring entrepreneurs tired of motivational content and ready for real frameworks - People who need to see proof, understand the work, and make informed decisions before committing time or money ### What This Space Helps With The Clarity Room helps you: - Understand 6 realistic business models you could build (and which one fits your life, skills, and constraints) - Assess your leverage, time, energy, and readiness through self-guided exercises - See real case studies of people building businesses (not highlight reels—real progress) - Preview the execution playbooks used by builders in the paid tier - Decide whether entrepreneurship is right for you, and if so, what path to take ### What This Space Does NOT Do This is not: - A coaching program (that's the Builders Room) - A place to pitch your services or recruit members - A motivation echo chamber with empty hype - A space where you'll get implementation feedback or audits We don't help you execute here. We help you decide. If you want execution, accountability, and weekly coaching—that's what the Builders Room is for. ### How to Use This Community 1. Start in START HERE—read the orientation post 2. Go to BUSINESS PATHS LIBRARY—explore the 6 business models 3. Complete the CLARITY EXERCISES—assess your leverage and constraints 4. Read CASE STUDIES & PROOF—see what real builders are doing 5. Browse PLAYBOOKS (READ-ONLY PREVIEWS)—understand what's available in the Builders Room

The Success Roadmap Process to help you move from zero to $1,000,000 — with systems that align your mind, habits, energy, and execution. “We don’t rise to the level of our goals, we fall to the level of our systems.” — James Clear, Atomic Habits Success Roadmap Process This roadmap helps you go beyond motivation — to design a life built on belief, clarity, and consistent execution. 1) Permission to Dream Most people never start because they never give themselves permission to dream. Your dream defines your destination. Reflection Questions: - What do I really want — physically, financially, spiritually, or personally? - What’s the version of myself that feels impossible right now? - Who benefits when I achieve this dream? Examples: - “I want to hit 90kg of lean muscle and live strong — die young as late as possible.” - “I want to build a $2M per year company that gives me freedom.” Action: Write your dream in one sentence: My dream is to __________________________________________. 2) Focus on Your Systems Dreams fail because systems don’t exist to support them. Systems make your dream measurable. Reflection Questions: - What daily routines will move me closer to this goal? - What metrics will I track consistently? Examples: - Fitness: 2000 calories, 200g protein daily, 5 workout days/week. - Business: 5 active sales days/week, $20K revenue target. Action: Write 3 measurable systems you’ll commit to: 3) Unlock Resources You can’t go far without the right tools, mentors, and environment. Leverage expands success. Reflection Questions: - What people, platforms, or systems can speed up my journey? - What am I trying to do alone that I should outsource or automate? Examples: - Tools: MyFitnessPal, AI systems, dashboards, planners. - People: fitness trainer, mentor, accountability group. - Knowledge: books, YouTube, courses, communities. 4) Celebrate the Journey Progress deserves recognition. Small wins fuel big victories.