Jan 17 • START HERE
The First Step in Business (That Most People Skip)
Before strategies.
Before funnels.
Before income goals.
Everything starts with one decision:
Who do I actually want to help?
Most people don’t start here.
They start with an idea, a skill, or a course and hope the right people show up.
That hope usually turns into frustration.
Why This Matters More Than You Think
When you don’t choose your customer, the market chooses for you.
And what often shows up are:
- people who don’t value the work
- people who aren’t ready
- people who drain more than they grow
This is why people say:
“I’m busy, but not fulfilled.”Or:“I’m making money, but I’m tired.”
That’s not a work problem.That’s a misalignment problem.
What a “Dream Customer” Really Is
This has nothing to do with money.
Your dream customer is:
- someone whose struggle you recognise instantly
- someone you can explain things to without frustration
- someone you genuinely want to see win
Simply put:
Your dream customer is the person you wouldn’t mind helping even on hard days.
My Dream Customer Was One Person
When I started, my dream customer wasn’t a market segment.
It was my wife.
She was in an exhausting job.
She had talent.She had gifts.
But she was stuck in a loop of unfulfilled potential.
She wanted more.Not just money.
Meaning.
Growth.
Dignity in her work.
It took convincing.
It took patience.
But I was clear about one thing:
If I could help her, I could help others like her.
That clarity changed everything.
From One Person to Thousands
Once I knew who I wanted to help, the next question became obvious:
Where are people like her already gathering?
And the answer was simple.
They were:
- in Facebook groups
- on TikTok
- in churches
- in associations
- in community spaces where conversations were already happening
They weren’t waiting to be sold to.
They were already searching for answers.
How the Work Actually Started
I didn’t start by selling.
I started by:
- listening
- contributing
- giving value for free
I joined spaces where they already were.
I participated in conversations.
I shared insights.
I ran webinars to explain, not to pressure.
Trust came first.
Momentum came next.
Growth followed naturally.
A Truth Many Learn Too Late
Many people build something that works.
Money comes in.
Results show up.
Then one day they realise:“I don’t enjoy serving these people.”
That’s not failure.
That’s misalignment.
Burnout doesn’t usually come from working too hard.
It comes from working for the wrong audience.
A Simple Exercise (Do This Honestly)
No business language.
No overthinking.
Complete this sentence:
“I want to help __________ who are struggling with __________.”
If the answer feels personal, you’re on the right track.
The Natural Next Step
Once you know who your dream customer is, the next step is clear:
Find where they are already talking, gathering, and searching for answers.
That’s where business begins.
Not with selling.With presence.With contribution.With conversation.
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The First Step in Business (That Most People Skip)
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