1,000 emails equals $1,000
What would you do if you saw a bag filled with $20,000 notes that you can’t touch. The day I heard every email is worth a dollar years ago, I was shocked I didn’t understand why companies, marketers and everyone wanted emails When we started Syncskills years ago, we didn’t even collect emails from customers If someone texted me, I explained the program and if they don’t enroll that’s it Bye…even through he knew we could help It was a side hustle for me and I almost never followed up We did webinar for 2 years straight and the only reason we collected emails was just so we could send reminders I was reading a book last year after losing my $142k job and trying to understand deep marketing psychology to get my business right I found this hidden gem I realise most people don’t even know. Did you know that if you have 1,000 people in your list that’s $1,000+ That moment confused me… How? The author explained the concept of hunting vs farming Most businesses operate like a hunting ground, they present you something and they pressure you to buy If you don’t buy that’s it But farming is like planting a seed and watering Like businesses getting your email to send you relevant information (at least the good ones) It cost them money to send those emails But they treat every email like $1 minimum Because even if 1 customer buys a $1,000 product And the likelihood of you getting a customer from 1,000 list is high And wonder if you got 20% conversations That’s it But you must get the list the correct way These are some of the secrets of running a business most people don’t know Comment if you already know it or if it’s new to you Next time I might talk about how I got a list that I’m still sacred to use till today, even though it’s like watching a bag filled with $20,000 notes that can potentially be mine but isn’t If you want to learn side hustle business ideas you can start to implement for free..comment “side hustle” and I’d send you link to my community