15d • General discussion
1,000 emails equals $1,000
What would you do if you saw a bag filled with $20,000 notes that you can’t touch.
The day I heard every email is worth a dollar years ago, I was shocked
I didn’t understand why companies, marketers and everyone wanted emails
When we started Syncskills years ago, we didn’t even collect emails from customers
If someone texted me, I explained the program and if they don’t enroll that’s it
Bye…even through he knew we could help
It was a side hustle for me and I almost never followed up
We did webinar for 2 years straight and the only reason we collected emails was just so we could send reminders
I was reading a book last year after losing my $142k job and trying to understand deep marketing psychology to get my business right
I found this hidden gem I realise most people don’t even know.
Did you know that if you have 1,000 people in your list that’s $1,000+
That moment confused me…
How?
The author explained the concept of hunting vs farming
Most businesses operate like a hunting ground, they present you something and they pressure you to buy
If you don’t buy that’s it
But farming is like planting a seed and watering
Like businesses getting your email to send you relevant information (at least the good ones)
It cost them money to send those emails
But they treat every email like $1 minimum
Because even if 1 customer buys a $1,000 product
And the likelihood of you getting a customer from 1,000 list is high
And wonder if you got 20% conversations
That’s it
But you must get the list the correct way
These are some of the secrets of running a business most people don’t know
Comment if you already know it or if it’s new to you
Next time I might talk about how I got a list that I’m still sacred to use till today, even though it’s like watching a bag filled with $20,000 notes that can potentially be mine but isn’t
If you want to learn side hustle business ideas you can start to implement for free..comment “side hustle” and I’d send you link to my community
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1,000 emails equals $1,000
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