GO DEEPER: The Profitability X-Ray - Find Your Golden Goose Welcome to the second part of our Strategic Planning reflection. The initial question—"What was your most profitable product/service?"—is the most important question you can ask about your business. The answer isn't always obvious or based on revenue alone. This deep dive will guide you through conducting a "Profitability X-Ray" to find your true "Golden Goose"—the offering that delivers the highest profit for the least effort and stress. Step 1: Gather Your Data (The "What") You can't manage what you don't measure. Start by listing your core offerings. For each one, gather this data from 2025: · Total Revenue Generated · Cost of Goods Sold (COGS): Direct costs to deliver it (e.g., materials, subcontractor fees, software costs specific to the service). · Time Investment: The actual hours you and your team spent on it. (Check your time-tracking software or make an educated estimate). · Client "Headache" Factor: Rate it on a scale of 1 (smooth) to 5 (high-maintenance). Be honest. Step 2: Calculate What Truly Matters (The "So What") Now, move beyond top-line revenue. Create a simple spreadsheet with these columns: Service Name Total Revenue Direct Costs Gross Profit Hours Invested Profit per Hour Headache Factor (1-5) VIP Day $25,000 $2,000 $23,000 40 $575/hr 2 1:1 Coaching $60,000 $0 $60,000 400 $150/hr 4 Online Course $40,000 $5,000 $35,000 100 $350/hr 1 The Key Metrics: · Gross Profit: (Revenue - Direct Costs). This is your true earning power. · Profit per Hour: (Gross Profit / Hours Invested). This is your Golden Goose Indicator. It reveals the efficiency of your profit. Step 3: Analyze & Categorize (The "Now What") Plot your services on a mental 2x2 grid. Where do they fall? · High Profit/Hour, Low Headache (The Golden Goose): This is what you scale. Your goal for 2026 is to get more of these. · High Profit/Hour, High Headache (The High-Maintenance Star): Can you systemize, delegate, or raise the price to justify the stress?